STRATEGY
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work
From Brooklyn With Love episode 4
■ Brooklyn Nets: From Brooklyn With Love
Evolving a digital series into a platform for community enrichment.
The Challenge
Wanting to reestablish their role in community, the Brooklyn Nets green lit From Brooklyn With Love, a digital series celebrating Brooklyn food culture.
In the creative process they discovered that food was more than what’s on the plate. Wanting to go deeper, they looked to both celebrate and uplift the Brooklyn food scene.
Production Agency: Imagine Motion
The Approach
Launching field work across Brooklyn, to understand food pathways and the link between food, history, identity and access. We learned that while people’s socioeconomic status often dictated what they ate, everyone wanted access to good food.
We partnered with local food entrepreneurs, food justice advocates and influencers to help tell these stories.
Episode 5: Host Ally Love with Calvin Eng, owner and Chef at Bonnie's Williamsburg
At the heart of the stories we collected was
P.S. 399, a school just 20 minutes away from the Nets stadium at Barclays Center. The school had some of the highest student improvement ratings in New York City, though more than half of the families were food insecure.
To support families at P.S. 399 we partnered with local chefs who taught families how to create quality meals using ingredients from neighborhood markets. Chefs led a grocery shopping experiences and on site cooking demos.
Families received food stipends at their local markets and custom recipe books. This initiative also laid the ground work for the Brooklyn Nets to sponsor food pantries in schools across the borough.
From Content to Community Investment
300 families supported with food resources and education.
Established a sustainable model for future food security initiatives in Brooklyn schools.
A 15% average increase in traffic to featured local restaurants strengthening Brooklyn’s food ecosystem.
20% increase in Brooklyn Nets’ social impact brand mentions across local and regional media.
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My expertise has been applied to commercial advertising, corporate brand marketing, and various creative projects.