CULTURAL ANTHROPOLOGY
I stay immersed in culture online and off. My ethnographic research practice brings a human dimension to data that sharpens positioning because it pushes brands to consider where they truly belong.
I’ve led research across global brands and academic spaces, logging over 5,000 hours in the field.
Focus
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Outputs include:
Trend reports
Opportunity mapping
White papers
Cause marketing strategy
ESG storytelling
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Outputs include:
Persona development
Segmentation studies
Audits
Gap analysis
Inclusive marketing frameworks
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Outputs include:
Insights decks
Brand authenticity audits
Campaign direction
Community response + trust-building strategies
featured work
featured work
Nike: Hair Dynamics In Sports
The New York Lottery: New Yorkers Through Six Lenses
Mellon Foundation: Building Equity in Art
Creatives Rebuild New York: THS Presents Branching Out
reach me
While my primary focus is commercial advertising, my expertise has been applied to a range of creative projects and my skill set is always evolving.