CULTURAL ANTHROPOLOGY
I stay immersed in culture online and off. Not just as an observer but as an active participant. I’ve led research across global brands and academic spaces, logging over 5,000 hours in the field.
Focus
Ethnographic Research
I apply ethnographic research methods to advertising and brand marketing, Expanding my focus beyond traditional consumer research to go deeper into the cultural and social meanings that influence consumer behavior and brand perception.
featured work
featured work
Nike: Hair Dynamics In Sports
The New York Lottery: New Yorkers Through Six Lenses
Mellon Foundation: Building Equity in Art
Creatives Rebuild New York
reach me
While my primary focus is commercial advertising, my expertise has been applied to a range of creative projects and my skill set is always evolving.