STRATEGY
work
work
90 second spot aired across select NBC Universal channels, Delta setback entertainment and socials.
The Approach
Delta didn’t want just another CSR reel—they wanted something moving, powerful, and memorable. We gave them a platform that could evolve over time and reflect a deeper purpose. One that not only aligned with their brand ethos of expanding human potential every day, but also marked a meaningful shift in their centennial year.
Manifesto
We see the new horizon and it’s within us.
That internal light summoning our attention
That inspirational moment we begin to transform
Our needs into priorities, our strategies into tools, our possibilities into actions.
We see the new horizon and it’s community.
A line of families and strangers.
A bus of neighbours and friends,
A shift of followers and leaders.
Linked by the audacity to do, to make, to change, taking turns to nourish, to support, to teach, to grow.
We see the New Horizon and it’s a collective journey
to unlock knowledge, protect the earth, lift the underserved
and nurture our bodies.
We see the new horizon and we’re helping others
move towards it everyday. Join us.
■ Delta: Common Ground
How can we uniquely express the spirit of “Keep Climbing” through community engagement?
The Challenge
For Delta’s first audience-facing community engagement campaign, create a film that highlights the airline’s long-standing investments in education, the environment, and wellness—without casting the brand as a savior.
Creative Agency: Window Seat + Shift Studio
reach me
My expertise has been applied to commercial advertising, corporate brand marketing, and various creative projects.