STRATEGY
work
work
■ University of Rochester: For All By All
Transforming equity and inclusion into actionable strategy
The Challenge
In a time of heightened social unrest, colleges and universities faced growing tensions, and division on campus. The University of Rochester’s Office of Equity and Inclusion (OEI) recognized the need to be proactive however, their role within the institution was unclear.
They needed a strategic framework to define their purpose, unify stakeholders, and drive sustainable change.
Creative Agency: Truth Collective
The Approach
I facilitated a workshop for leadership across the university where we examined the history of social justice movements and the larger societal implications that play out on campus. The session led to an honest dialogue about OEI’s role and the university’s responsibility in broader societal discourse.
Key takeaways:
Passion existed, but clarity did not. Stakeholders were deeply committed but lacked a shared understanding of how OEI should function within the institution.
Inclusion must be a shared responsibility. Equity cannot sit with a single office—it must be embedded into the university’s DNA.
For All. By All. Positioning OEI for Influence Not Just Serve Pro
Where we landed was For All. By All. a brand message that reinforced equity as a shared institutional effort. Positioning The Office of Equity & Inclusion as a proactive force in shaping campus culture instead of the authority dictating inclusion.
The Boundless Together Conference introduced The Office of Equity & Inclusion new positioning to students leaders, faculty, and staff and created a safe space for discourse. Supported by updated campus signage and a series of town halls. As a result:
65% of students said their campus has a strong mix of racial and cultural backgrounds and the environment felt more inclusive.
80% of students said their campus has a strong international student presence, highlighting the university’s ability to attract and support an internationally diverse student body.
reach me
My expertise has been applied to commercial advertising, corporate brand marketing, and various creative projects.