STRATEGY
By immersing myself in their worlds, online and offline, I uncover tensions, motivations, and opportunities that sharpen positioning and spark cultural relevance.
Great strategy isn’t about chasing trends—it’s about knowing where a brand truly belongs. I bring a human dimension to data, transforming insights into action. The result? Brands that don’t just reach people, but resonate with them—and move business forward in the process.
Focus
BRAND STRATEGY
BRAND POSITIONING STRATEGY
CREATIVE STRATEGY
CULTURAL STRATEGY
CONSUMER INSIGHTS + RESEARCH STRATEGY
ENGAGEMENT STRATEGY
work
work
■ Walmart x Scoop
Walmart relaunched the Scoop brand as a private label fashion line.
The Challenge
Walmart once ruled as the No. 1 apparel seller but was dethroned by it’s competitors. How could the retailer regain market share with customers looking for on trend fashion and budget conscious fashion?
The Approach
Who What Wear hosted a Summer House event in NYC, featuring a multi-brand activation which included the Walmart x Scoop line.
Scoop was once a major fashion and lifestyle brand with heavy influence. To help capture and carry some of that brand power to Walmart, we leaned into micro influencers who curated intimate relationships with their followers across social.
I managed influencer strategy for the Walmart x Scoop brand, aligning them with fashion and lifestyle influencer to extend their presence with target audiences and drive traffic to Walmart Fashion socials.
reach me
While my primary focus is commercial advertising, my expertise has been applied to a range of creative projects and my skill set is always evolving.