STRATEGY
work
work
■ Walmart + Who What Wear
Walmart relaunched the Scoop brand as a private label fashion line.
The Challenge
Walmart once ruled as the No. 1 apparel seller but was dethroned by it’s competitors. How could the retailer regain market share with customers looking for on trend fashion and budget conscious fashion?
The Approach
Who What Wear hosted a Summer House event in NYC, featuring a multi-brand activation which included the Walmart x Scoop line.
Scoop was once a major fashion and lifestyle brand with heavy influence. To help capture and carry some of that brand power to Walmart, we leaned into micro influencers who curated intimate relationships with their followers across social.
I managed engagement strategy for the Walmart x Scoop brand, aligning them with fashion and lifestyle influencers to extend their presence with target audiences and drive traffic to Walmart Fashion socials.
reach me
My expertise has been applied to commercial advertising, corporate brand marketing, and various creative projects.